When a team misses its weekly releases, the first diagnosis is almost always the development team. That's the wrong place to look.
The actual blockers
- Requirements that change after development starts.
- Reviews that happen on Friday for a Monday release.
- Approvals that sit in someone's inbox for three days.
- QA that runs after the feature is complete instead of alongside it.
The development team is usually waiting for one of these, not the other way around.
Shipping weekly needs a release culture
- Clear handoffs between product, design, development and QA.
- Defined review windows that leave time to act on feedback.
- QA integrated into the sprint, not appended to it.
- Decisions made at the right level, without bottlenecks.
When that structure exists, a dedicated developer, whether internal or extended, ships weekly without drama. When it doesn't, no developer will.
We build both: the team, and the delivery structure around them.
